Vertical Integration of Agricultural products supply chain and quality Safety of Agricultural products

Today, food safety is a common concern in the world. As main source of food, agricultural products’ also worthy attention. By establishing vertical integration model product supply chain, circulation links products can be reduced, and efficiency quality level improved. This paper assumes that under condition simple fresh products, there only one wholesaler retailer chain. Through analysis economic model, it concluded chain has positive impact on products. With improvement efforts wholesalers suppliers to ensure have been improved, cost sales price reduced.